Independence.
We are independent of corporate interests. We accept no money from the companies we document, and we take no commercial position in the disputes we handle.
Independence is the precondition of everything else. Without it, no claim of fairness can be sustained. We accept no money from the companies we document, no advertising, no sponsored content, no consulting arrangements with the industries whose conduct may come under our review.
We charge consumers no success fee. We take no percentage of damages. The work is funded independently of the parties it concerns — by means transparent enough that no party in any dispute can claim we were aligned with the other.
We are accountable to the integrity of our own work, and to no commercial interest beyond it.